A.W.W. [ AEGYO ]

pronounced: ag-yeoh

Defined by Urban Dictionary.Com:

1. A korean word that derives from the Chinese characters "love (ae)" and "beautiful (gyo)". 2. generally attributed to women who can charm men and elders through a careful balance of sweetness, cuteness, poutiness, modesty, thoughtfulness, and submissiveness.

Examples:

Eeek! I fall prey to Minho's aegyo!

Her aegyo gives me goosebumps.





HUGE thing in Korea. Honestly, it can get over the top very quick. I really hope there are not guys out there who really really enjoy this kind of "adorableness." Actually, I've tried some of this, not to the extremes...I've gotten varied results. The best way to explain aegyo is to show you an example of it. There are a lot of female and male examples of aegyo, SNSD's Sunny is notorious for aegyo that gives you goosebumps or aegyo that makes you want to hit her over the head.

K-Pop Obsession: SNSD's The Boys

This weeks music video is none other than Girl's Generation (SNSD) "The Boys" freshly released yesterday October 18, 2011. Now unlike all the other music videos I have featured so far, this song is actually not stuck in my head. I love SNSD, but I was not really in love with the song. There has been a lot of hype and teasing for the release of this music video that also coincided with their return to Korea and the release their third album "The Boys." SONe's have been waiting patiently a whole year for their comeback, but maybe that's why it was a little bit of a let down?

Don't get me wrong, these ladies are as beautiful and talented as they've always been and their English pronunciation is spot on, but the concept for the video was...weird...It didn't make sense to me. Why are they in a diamond world and then in rose petal world? Why is Jessica throwing a dove? What does this have to do with boys? Why? The girls certainly had a different vibe in this video, gone were the "cutsey" innocent looks and replaced it were more alluring and mature style...in that sense, it was refreshing and followed their overall concept of their 3rd album. SNSD will most likely be going worldwide, Interscope Records in the US have listed them as one of their artists and they have billboards up in New York! Can't wait to see if they will debut in the US!

English Version


Korean Version


Visual Concept: ♥♥♥♥/5
Video Concept: ♥♥.5/5
Singing Talent: ♥♥♥♥♥/5
Music/Sound: ♥♥♥/5
Dancing: ♥♥♥♥/5
English Usage: ♥♥♥♥/5

Overall Rating: ♥♥♥♥/5