1. A Korean term that translates to "best face" or "good looking." 2. Eyes being the main focus and concept of the look. They usually use lots of products to make their eyes very large, such as eyelid glue, Korean cosmetic circle lenses, eyeliner, long fake eyelashes, etc. They also usually have fair skin, a small nose and thin small lips, just like anime characters. 3. They use a lot of editing websites such as Photoshop and Haduri to edit their pictures to make them even more prettier.
Examples:
Oooh, I like your selca! That must be your ulzzang face!
It predominates in Korea, but there's also these types of photos in Japan, China and the US! Kind of like how we have the "duck-face" fad, Korea's is the "ulzzang" face. While most people are creeped out by such large and cartoon-like eyes, there are some who find them incredibly cute and attractive~~~ All in all, the ulzzang look has become more a specific style or fashion statement.
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